From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve. Our ambition is to create the best performing, most trusted, and most respected consumer products company in the world. To achieve these, we need the world’s very best people. Feel inspired? Then this may be the opportunity for you.
Established in 1988 under the name Associated Breweries Limited, SBL rebranded itself as Serengeti Breweries Limited in 2002. It began commercial operations in 1996 with a single brewery located in Dar es Salaam. In October 2010, EABL purchased the company, which now operates three breweries in Moshi, Mwanza, and Dar es Salaam.
Purpose of role
As a vital member of the spirits commercial team, this sales operations position is essential to Serengeti Breweries’ efficiency. In addition to promoting alignment with Diageo’s World-Class Selling principles and the Code of Business Conduct throughout the division and distributorships, the role focuses on making sure that Commercial Performance Reporting and procedures are implemented properly.
Top Accountabilities
Sales Planning & Performance Management:
- Accurately plan sales targets and supply forecasting to align with business goals and unlock capacity for growth.
- Create weekly and monthly gap analyses to guide commercial teams towards achieving satisfactory outcomes.
- Develop and manage performance dashboards, reporting on daily, weekly, and monthly KPIs as per divisional needs.
- Identify performance trends, assess progress against targets, and highlight opportunities for improvement.
- Provide insights generation and support the divisional distributor super user network for enhanced performance.
- Analyze large datasets to derive clear findings and actionable recommendations for strategic decision-making.
Optimizing Systems and Tools for Trade Execution:
- Drive the efficient usage of trade systems and tools (EDGE 365 DMS, Trax, CPM/CPD, Diageo One, Party Central) to simplify trade execution.
- Ensure that distributors effectively use the DMS tool to manage their businesses efficiently and resolve any system-related issues.
- Support the sales team in generating insights and effectively using systems to drive business outcomes.
- Propose new system requirements to meet current and future business needs, ensuring that tools evolve with the commercial landscape.
- Manage fleet operations in accordance with the vehicle policy, ensuring cars are in good condition and within budget.
- Oversee the lifecycle of POs in Coupa, ensuring smooth and timely processing.
Commercial Strategy & Risk Management:
- Support overall trade strategy development and collaborate with commercial teams to accelerate performance.
- Help develop reward schemes to motivate the team and drive growth through a positive outlook.
- Act as the point of contact for risks and controls, ensuring effective stock reconciliations and data integrity in all systems.
- Maintain and manage records storage, providing relevant policy, procedures, and advice to employees.
- Oversee the retention and disposal of records as per legal and tax requirements, ensuring confidentiality and compliance.
Activity Management & Collaboration:
- Provide regular performance reports to stakeholders, including the National Trade Marketing Manager, Customer Service, and Marketing teams.
- Coordinate national marketing and promotional programs to achieve optimal in-store visibility and sales performance.
- Collaborate cross-functionally, fostering teamwork and ensuring alignment across commercial, marketing, and sales teams.
Required qualification and experience
- A business-related degree or equivalent ·
- Advanced MS Excel and MS SQL skills
- Experience: at least 5 years’ experience in an analytics or sales role.
